If you are engaging in content marketing, you will most likely make use of Twitter. Even if you are not engaging in formal content marketing, Twitter can be a viable business development technique.
However, before you jump in, do your due diligence. Ask yourself:
- Do I have a practice niche where I can stand out?
- Do my target clients use Twitter?
- Do I have useful content to share?
- Do I have opinions and ideas that others would want to read?
If you answered “yes” to these questions, then you are a candidate for Twitter. Proper use of this tool can establish you as an authority in your field and result in new client inquiries.
Our Twitter Training Program is written just for lawyers and is focused on business development. We designed the program so that you can quickly learn and make use of this powerful tool.
By participating in this program, you will:
- Research the Twitter universe to select a viable niche.
- Choose a focus and become an authority.
- Develop a compelling Twitter profile.
- Develop a content sharing strategy.
- Learn add-on tools to make sending and reading tweets easier and more productive.
- Learn how to develop followers.
- Learn best practices for engaging with other Twitter users.
- Powerfully combine Twitter and your blog to increase client inquiries.
- Understand the relevant ethics, privacy, and security concerns.