If you are a legal marketing professional who works one-on-one with lawyers, this program will help you take your game to the next level
This diagram depicts the workshop format and the process legal marketers go through as they increase their Trusted Advisor status within their firms.
Here’s What You’ll Learn in this Two-Part Webinar Program:
- Identify Your Strengths. It all starts with knowing your own personality and communication style. You’ll take a fun assessment that will show you your style and strengths.
- Learn to “Read” Your Attorneys. To be more effective, you need to read and match each lawyer’s personality. You’ll learn to do this quickly using our Attorney Personality Profile Form and our Lawyer Personality Quick Reference Guide.
- Determine Each Lawyer’s Biz Dev Readiness and Skills. You can’t develop or fine tune a great biz dev plan without knowing where your lawyers are starting from. Using our Coaching Worksheet, you will assess each lawyer’s starting point, strengths and areas to focus.
- Develop the Ideal Biz Dev Plan. Once you know each attorney’s personality, what motivates them and their level of readiness, you can then personalize each plan for the attorneys you work with. Our Coaching Worksheet will help you develop your plans.
- Coach for Success. Your day-to-day success hinges on how well you help your lawyers take action, overcome obstacles, land clients and grow their books of business. You’ll learn six great Coaching Skills from our proven business development process to make this happen.
The Payoff – Improve Your Personal Brand and
Becoming a true Trusted Advisor does not happen overnight, but this program will definitely accelerate your progress and give you an effective framework to follow.
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We are looking forward to you joining us!