Attorney Presentations That Actually Generate Clients

We interviewed 89 marketing professionals and this is we found:

• While the putative purpose of attorney presentations and talks is to generate clients and relationships,  they are seldom, if ever, designed with this in mind – and don’t really create new business.
• Attorneys seem to be notorious for producing tedious and uninteresting slides, handouts and presentations. Relief is the most common result – relief that the presentation is over.
• 95% of respondents reported they did not have a systematic process for attorneys to follow to find, create, deliver and follow-up on speaking opportunities.

THE BIGGEST OPPORTUNITY YOU DIDN’T KNOW YOU HAD

Presentations and public speaking are an enormous part of most firms’ budgets:

• Event Sponsorhip: Many firms allocate bit ticket budget lines to take advantage of these branding and presentation opportunties
• Travel and Accomodations: make up another large portion of firm dollars spent getting attorneys in front of audiences and networking
• Attorney Time: This is the huge hidden cost that few if any firms are actually tracking. Attorneys spend anywhere from 4 hours freshening up an existing relevant presentation to 40 hours creating a new one.

High Value Presentations gives attorneys a simple, quick process to create meaningful and effective presentations that generate clients and relationships as well as establishing their personal brand.

Finally, all the time, money and energy your firm is putting into speaking and branding opportunities can pay off.

A UNIQUE PROGRAM STRUCTURE

We’ve been working with attorneys for over 11 years and just like you, we know how difficult it is to get the time and commitment from attorneys to do training programs

That’s why we’ve designed High Value Presentations to be a Learn-as-You-Do program. In this training, attorneys move through the program by creating their next presentation (or a Signature Talk presentation) using our unique worksheet. This worksheet guides the attorney to further training, resources and information for any part of the presentation design or delivery process.

[GRAPHIC DEMONSTRATING THE LEARN AS YOU DO THING]

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