As businesses are beginning to reopen and people are venturing out after months of sheltering-in-place, it is time for attorneys to ramp up their business development efforts.
During this next phase, continue to build on the goodwill you established with your best clients and prospects during the acute phase of the crisis. Going above and beyond what clients expect, never goes out of style. This includes finding ways to help them stretch their legal budgets, doing what you can to relieve their burdens and delivering real insights and education developed specifically for them and their situations.
Remember, if you have the right service, one that will help clients and prospects solve what we refer to as “essential legal needs,” you may find them more receptive than usual. Many are still fighting for their corporate survival. They want to hear about anything you can do to help them survive and emerge from this crisis stronger
