Signature Talk Playbook

There is a large opportunity to deliver what we call “targeted insights” to clients. These are presentations that are customized to the participants’ industry, company size, financial strength, business challenges and specific legal problems.

A Signature Talk is a specific type of presentation you can deliver over and over to attract new prospective clients, convert prospects to clients and deepen your relationship with existing clients.

The Signature Talk method — outlined in the playbook — provides an excellent way to develop these types of presentations.

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